If I'm being really honest, I noticed that a lot of the higher education-related tiktok marketing wasn't receiving a lot of engagement. However, when I looked at the ucas tiktok account, I discovered a ton of useful videos discussing topics like the importance of alevels and gcses on your application, interview advice, and how to write your personal statement. The fact that each video features a different subject and has a very different tack when discussing higher education suggests that a large number of the films were produced on ucas' behalf. Additionally, there were films of daily life from several colleges. It's interesting to see how various universities are using Tiktok. In my opinion, Tiktok is a platform that encourages more personal interaction, and viewing videos on the platform rather than just one picture on Instagram frequently makes potential students feel more at ease.