At the end of the day, this project taught me that getting views on Social media and visual platforms such as Instagram and Tiktok is way easier than getting people to actually click over to Spotify or watch a music video. Even though my best Reels were hitting over 3,000 views, getting someone to leave the app is a massive ask that does not actually happen that often.

 

The data does show that the people we did convert, did actually care about the music. We got 34 streams from just 11 listeners on Spotify (meaning they listened multiple times), and 7 of them saved the track. That's a 63% save rate. On YouTube, the music video only got 65 views, but it got 14 likes and 4 comments, proving the engagement was genuine and not just bots.

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In my opinion avoiding the traditional, polished marketing where everything is perfect and really focusing on the raw, underground aesthetic that this audience truly likes, I was able to build a strategy that works.

 

It wasn't about getting millions of views. It was about testing content until we found exactly what makes real listeners stop from scrolling and pay attention.